AirOps is the growth platform for AI search.
The category claim. The channel + the outcome + the shape. What every website, deck, and talk-track leads with.
AI search is no longer an experiment. It is where your buyers research, filter, and decide before a human on their team ever sees your brand. If your brand doesn't show up with depth and consistency across every engine and every query, someone else's does — and you don't get a second at-bat.
ChatGPT, Claude, Perplexity, Gemini, Google AI. This is a channel, not a trend. It moves pipeline, not just curiosity.
Your buyer's AI filters the landscape, compares options, and recommends brands before the human gets involved. You're evaluated before you're spoken to.
Reviews, Reddit, YouTube, community posts, earned mentions. The conversation about your brand is happening somewhere you don't own.
Marketers are the most creative people in the world. The channels evolve, the tactics change, the market keeps moving, and they find a way to level up through all of it. The next shift is no different, just bigger.
Consumers are skipping the website and going straight to the prompt, making the story agents tell about your brand your most important marketing asset. Brands have to show up with the same depth and consistency across every result, every query, and every engine. Your brand shouldn't get flattened by AI. It should go deeper.
A thousand companies are telling marketers they'll build them an agent to solve this problem. But the marketers that win know that building an agent isn't an accomplishment. They care more about what agents drive than the fact that they exist.
They're building agents as a core pillar of the team and requiring that they drive measurable results. That means giving agents the depth of brand knowledge, channel expertise, and strategic context that lets them run autonomously, know your brand as well as you do, and get better with every result.
That's AirOps Next.
We rebuilt AirOps to solve this end to end. From prioritization to action to impact tracking, you can see exactly how your brand shows up in the world of agents, fix what's broken, and multiply what's working at a scale your team couldn't reach alone.
No one needs more AI hype. These are real agents driving real results, with the platform to track impact and compound it. Everything you need to get ahead of this shift and stay there.
Start building your brand, your team, and your career in the world of agent-driven growth. This is AirOps Next.
Four positions on four levers. Each is proposed, with rationale. The leadership team reviews these in Lisbon and adjusts or ratifies.
AirOps is the growth platform for AI search.
Outcome-led, channel-clear, CFO-readable. "AI search" is already a legitimate budget line. "Growth platform" is an ownable noun that puts us next to HubSpot and Braze — not next to Semrush or Profound.
Profound leads with the tool. We lead with the channel and the result. One becomes a report. The other becomes a budget line.
AirOps 360 — the data layer for AI search growth.
"Insights" is a passive word. It suggests someone noticing something. That's not what we operate. We operate the unified data layer that powers every chart, every Claude query, and every agent your team runs on AI search.
We refuse the head-to-head comparison on visibility monitoring. That's a comparison Profound wins by definition — they're a visibility monitor. We are playing at a different altitude: the data layer that visibility monitors, Claude sessions, and agent runtimes all depend on. A dashboard is a tool. A data layer is an infrastructure bet.
Dashboards, reports, and the weekly growth review. The charts every marketing leader asks for.
AirOps MCP exposes the data layer natively inside Claude, Cursor, or any agent your team operates.
Every playbook running on AirOps has the same data as context — real signal, not hallucinated input.
One source of truth. A single data model for AI search growth, shared across every dashboard, every Claude session, and every agent run inside AirOps.
Citations, mentions, share of voice across ChatGPT, Claude, Perplexity, Gemini, Google AI.
The connection between AI-search behavior and classic organic traffic — one system, not two.
Decay signals, freshness, brand alignment, and quality scoring at the page level.
The 85% of visibility you don't own — reviews, Reddit, community posts, earned coverage.
From agent action to outcome. What moved citations, what moved traffic, what moved pipeline.
Every agent action, every edit, every brand-context change. Governance baked in, not bolted on.
Stop pitching AirOps as a visibility tool. It's one card on the board, and it's the one where Profound has the home-court advantage. Lead with the data layer. Lead with the closed loop. Lead with the platform that powers your team's charts, your team's Claude, and your team's agents — all from one source of truth.
Profound built a pure-play AEO visibility monitor. A dashboard. A scorecard. That's a legitimate product — and it's a smaller game. We chose a bigger one.
AirOps 360 is the end-to-end data product that visibility is one input to. We will not be dragged into a feature-parity debate on answer-engine counts or prompt volumes. We are building the layer that every AI-search operator actually needs under their entire stack.
A pod team to deepen Q2 and Q3 renewals.
The goal is concrete: +15 to +20 percentage points of net dollar retention on the Q2 and Q3 cohorts we already have identified. Most of them are accounts where strategy work gets overwritten by the customer's own team — work we could be doing for them if we were the ones holding the pen end-to-end.
The pod team exists to deepen and expand those accounts, not to sell to new ones. We own the strategy, the execution, and the last-mile review. We remove every piece of friction in the process. The customer hands us the objective, we hand back the outcome.
Net dollar retention on the accounts we already have. This is how we measure pod success. No other metric matters.
Accounts already identified — most pay us plus an agency today. A single pod engagement replaces both at better margin and tighter accountability.
We don't wait for the customer's team to hand us briefs. We write the strategy and defend it.
Playbooks running on the AirOps runtime, configured and operated by the pod.
A specialist editor per vertical — FinTech, SaaS, Healthcare, DevTools. No more customer review chokepoint.
One OCD quality firewall owns the output standard across every pod. Slop on a customer site kills the engagement.
The most advanced closed-loop system for AI search growth.
Every other agent platform stops at "we made an agent." We built the loop that makes those agents smarter every cycle. Data flows from AirOps 360 into specialist agents. Specialist agents do the work. Humans judge the moments that matter in the inbox. Every output tracks back into 360 as a signal. And the whole system sits on top of the deepest Brand Graph in market — so your agents don't just know your brand, they know more about it every week.
Six data pillars — your unified source of truth for AI search growth.
Run on triggers and timelines. Each one purpose-built for an outcome.
Humans weigh in on the moments that actually require judgment. Nothing else.
Every result flows back into 360. The loop learns. Every cycle compounds.
They win because they live inside a system that feeds them advantages no standalone agent can touch.
Persistent memory across every run. The agent that runs today is measurably smarter than the one that ran last week. Standalone agents reset. Ours compound.
Competitor intelligence from AirOps research is baked into the runtime. Agents don't just know your brand — they know what your rivals are saying, shipping, and winning on, in real time.
The deepest brand context layer in market is their operating context. Voice, positioning, claims, do-nots — your agents know your brand better than most of your team does.
Every decision an AirOps agent makes is informed by the largest first-party dataset of AI search behavior we've ever seen. Your agents bring research to every task.
We stop trying to be one product for everyone. We widen what's easy for non-builders, deepen what's powerful for builders, and let the platform run wherever the team already works.
The inbox and HITL agent moments bring non-builders into the system. They don't have to learn the builder — they just show up when an agent needs a judgment call. More people in AirOps, without a simpler builder.
More developer tools, more capabilities, more depth. The people who want to do the deep work finally get the platform they've been asking for. We stop dumbing the builder down for personas that were never going to convert.
The full platform — data, agents, runtime — without ever opening our UI. Customers who already live in Claude or Cursor get AirOps where they already work. The platform is the system, not the screen.
Data layer → agent building → impact tracking → long-running agents that layer. Quill is the thread that connects the pieces. The platform finally feels like one thing, not five.
Act 1 of AirOps Next. The whole story rests on it.
The ROI proof. Two or three agencies run head-to-head comparisons of a dollar of Claude compute in a vanilla harness against a dollar inside AirOps. Human evaluation panels. Business-metric attribution.
Sales walks in armed with the number.
Craft is not leaving the brand. It is changing role.
Every AI competitor is about to claim results. The ones that can actually deliver them will be the ones whose craft keeps outputs from turning into slop, whose pods don't get fired, and whose data compounds rather than decays. Craft is how we earn the right to claim results. It's the evidence behind the headline — not the headline itself.
The brand isn't rebuilding. It's repositioning. Here are the swaps — put them in the website, the deck, the sales script, and every meeting from Monday forward.
The growth platform for AI search. Real agents. Real results. On your brand. Built to compound.
Lisbon · April 20